The filmmaking process

Pre-production

Laying the right groundwork is essential to developing a great video. Pre-production is where we figure out the best game plan for your business. We decide on the video concept, the style, create the script, cast any actors, decide on a location and lock down all other details involved with how the actual video is going to look, sound, and perform.

Production/Filming

It's time to rock and roll! Now that we have the road map developed in the pre-production stage, it’s time to put it all together in front of the cameras. We'll arrive at the set location early to set-up any/all equipment, such as lighting, stands, cameras, backdrops etc. Then it's time to do what we do best - film a great video!

Post-production

If the Production/Filming Day is putting all the ingredients together to bake the cake from the recipe developed in pre-production, then post-production is turning on that oven, putting the icing on that cake and making it look irresistibly delicious. Our editorial post-production kicks in to shape your story, handle color-correction, record any voice overs, clean up the audio, add music, create graphics and in general make sure your video looks exactly like we planned in pre-production.